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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

Marketing aspects - “clean” termination of the agreement - sale price and appropriate royalties. Special rules applicable when licensing luxury brands to a bargain retail outlets. The strategy is spurring concern in the technology industry and intelligence community that Washington is in effect encouraging hacking and failing to disclose to software companies and customers the vulnerabilities exploited by the . New terms like mass-luxury, new. Bastien Vincent, Kapferer Jean-Noël. Traditional methods Rules of the game: While some golden tried and tested rules of consumer research and marketing remain, there are a few that need to be especially recognized. The new rich Historically, marketers of luxury brands such as liquor, fragrances, timepieces, fashion and cosmetics have consistently pursued a luxury pricing strategy in order to maintain an impression of exclusivity. Product DescriptionLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. ISBN-10: 0060958200 ISBN-13: 978-0060958206. In a compact, one day agenda, our speakers will look at the developing challenges which will impact the business of luxury brand development and retail, providing clear analysis and positive solutions for business leaders and the legal teams . Luxury brands looking to break into the China market need to have a proper strategy. The Luxury Strategy: Break the Rules of Marketing to Build the Luxury Brand.